Bad To The Bone

Business development and branding initiative

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Challenge

  • Create a revenue-generating trademark exploitation business for artist George Thorogood.

  • Identify the business opportunity, target audiences, and methods of monetization.

Solution

  • Sell branded apparel and accessories.

  • Create a strategic partnership with a top entertainment industry design firm to oversee branding and product design.

  • Conduct consumer and trade research to determine the right mix of products. Develop a brand strategy and style guide.

  • Create multiple sales channels.

  • Execute a targeted consumer and trade marketing plan.

Result

  • Negotiated a partnership with T42 Design, whose clients include Jimmy Page, Disney, Eddie Van Halen, KISS, Universal Music.

  • Accepted to exhibit at the largest US apparel trade show, closing deals to sell in 20+ retail locations.

  • Multi-channel sales via physical retail, e-commerce, and 60+ live events in the US, UK, and Europe.

  • Increased licensor’s business by 23% in our first year.

  • Executed social media marketing + ad campaigns with Google Adwords, Facebook, and Instagram.