CRAFT REPUBLIC

Business development initiative

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Challenge

  • Revamp product and branding concept for a new venture in Downtown L.A.’s “Restaurant Row”, being created by a new hospitality partnership.

  • Created strategy and tools to turnaround a failed initial fundraise, resulting in raising $750 in 6 weeks.

  • Drive new limited partnerships as part of a new fundraising effort.

Solution

  • Revamped the core business product strategy and branding concepts.

  • Eliminated the costliest aspects of the original concept that yielded the least ROI.

  • Devised a new business and branding concept leveraging the exploding popularity of American craft beers.

  • Redesigned and rewrote the Prospectus used to solicit Limited Partners/funding.

Result 

  • The second fundraising round reached our $750k target in only 90 days, with an additional $400k in funding offered.

  • Opened to rave reviews in May 2015: “One of the most exciting restaurant and bar openings” - TimeOut LA, “The newest and most awesome Beer Hall to hit LA” — CBS2-TV LA