GANNETT DIGITAL NETWORK

Online Content Discovery Platform: The listening Room BY USA TODAY

Challenge

• Drive the migration of Gannett Media offline consumers to all Gannett online properties.

• Create a new revenue opportunity for Gannett.

• Provide proof-of-concept for Gannett’s first all-digital advertising platform

Solution

• Created a JV with Gannett and developed The Listening Room, exclusive content-driven online destination for their consumers.

• Secured exclusive content tied to the Woodstock 40th Anniversary from top media companies Focus Features, Universal Music, Warner Bros Records, Capitol Records, Sony Music, Simon & Schuster Publishing, and Warner Home Video.

Result

• Gannett secured a $500k Volkswagen title sponsorship for the initial 3-month launch window.

• Based on the project, Gannett launched their Gannett Digital Network, bringing together all their online properties as a cohesive ad sales platform.